Guides & Docs

Christmas Tips for Email Marketers (Important! πŸŽ…πŸΌ)

By
Alex Gabriel
September 18, 2024
How To

Dive into our Holiday Email Marketing Checklist to make sure your campaigns sparkle brighter over the festive period.

Hey Mailyser Crew! πŸŽ‰ Are you all set for the festive season? It's time to dive into our Holiday Email Marketing Checklist to make sure your campaigns sparkle brighter than holiday lights! βœ¨πŸ’Œ

Get Ready to Sleigh the Holidays! πŸ›·πŸŽ„ The holiday shopping buzz isn't just about Black Friday and Cyber Monday. To really rake in the benefits, you've got to concentrate on Christmas! So grab your favorite festive mug β˜• and let's get started!

1. Prep Like a Pro πŸ“

  • Communication is Key: Chat with your tech partners to ensure everything's paid up and ready for the holiday hustle. Let them know about your expected email volume and timings. πŸ—£οΈπŸ“Š
  • List Cleanup: Tidy up those email lists to make sure your awesome messages reach the right peeps. πŸ“§βœ¨
  • Engagement Time: Hook your customers with fun quizzes, polls, and contests. It's all about that sweet value exchange. πŸŽ‰πŸ’‘
  • Re-Engage the Crowd: Draw back those wandering eyes with personalized offers and deals. πŸ’ŒπŸ’–
  • Look Back to Leap Forward: Review last year's performance. What rocked and what flopped? Time to learn and level up! πŸ”πŸ“ˆ

2. Plan Like You Mean It πŸš€

  • Data Savvy: Make sure you have all the crucial data you need, like inventory levels and offer expiry dates. πŸ“Š
  • Profile Perfection: Use the data to build detailed customer profiles. Know their likes, dislikes, and what makes them tick. 🎯
  • Discount Dance: Everyone loves a good deal during the holidays, but be strategic about it. Save the big discounts for the less engaged and treat your loyal customers right. πŸ·οΈπŸ’°
  • Warm Up Those ISPs: Start with smaller email batches and gradually increase to avoid spam flags. πŸ“¬πŸ”₯
  • Optimize Everything: Make sure your website and emails are ready to shine, especially on mobile. πŸŒπŸ“±

3. Execution Excellence πŸ’ͺ

  • Timing is Everything: Send those emails at the perfect time to avoid annoying your customers. ⏰😊
  • Personalize Like a Boss: Use names, interests, and budgets in your emails to show you really know your customers. πŸ’ŒπŸ‘€
  • Mobile Magic: Rock both email and SMS with tailored, timely content. πŸ“²πŸ’«
  • Engage and Excite: Get people shopping early with exclusive offers and top-notch customer support. πŸ›οΈπŸŽ

4. Evaluate and Adapt πŸ•΅οΈβ€β™‚οΈ

  • Assist and Inform: Keep your customers in the loop with last-chance sales and shipping updates. πŸ“’πŸ›’
  • Analyze and Adapt: Learn from your Black Friday/Cyber Monday hits and misses, and apply those insights to late shoppers. πŸ€“πŸ“
  • Inspire Urgency: Lure in those last-minute buyers with irresistible countdown deals. ⏳🎊
  • Spread Gratitude: A simple 'thank you' can go a long way. Remember to show your customers some love. β€οΈπŸ’Œ

How can Mailyser help you achieve your Holiday goals?

Keep on top of your SPAM score πŸ‘»: Avoid the SPAM traps set by Google, Outlook and all email providers trying to prevent you from landing in primary inboxes! πŸ’» With Mailyser's SPAM score & optimization, test out your campaigns before they are sent out and make sure you capitalize on your holiday campaigns. πŸ§Ώβœ…

Take action 🏎 : Leverage our AI-Powered Algorithms to receive actionable insights about your campaigns, domain health, SPAM and reputation to elevate your game 😎. You can test your emails before they go out to your audience and tweak them according to our AI to achieve maximum deliverability πŸ€©πŸ‘Ύ.

Analyze where your emails land ✈️:  Use Mailyser to preview where your emails are going to land. We offer insights on inbox distribution, including SPAM, Trash, Primary and Promotions, by leveraging our network of 500 real emails ✌🏼😁.

Test then test again πŸ”‹: Use our sub test feature to retest your campaigns, after you refine them to compare the effects of your changes on deliverability, SPAM score and email landing πŸ’Žβœ³οΈ.

Mailyser is your all-in-one tool that helps you test out, refine and optimize your campaigns before they go out to your lists - to make sure you keep hitting those primary inboxes 🀠.

Now more than ever it is important to stay on top of your game, work on your craft and refine your campaigns to drive sales in this all important period πŸ’Έ. Remember, it's never too early to start jazzing up your holiday marketing game with Ma. Let's make this season a memorable one for your brand and customers! πŸŽ‰πŸš€

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